Intelligent. Ingenious. Astute. Adroit. Clever.Clever.

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Marketing Genius

Ready To Grow Your
Clientele & INFLUENCE?

We help creative geniuses promote themselves, their thought leadership, and their products and services through thoughtful and meaningful career management, marketing and PR. We partner with our clients to create campaigns that change minds as well as increase sales. As a boutique agency, our team is committed to helping our clients create more impact, connect with their ideal clientele, and achieve remarkable results.

Thought leadership is earned through establishing authority and exists in a few different flavors. I have a process to help recognize where you shine so we can focus your content creation, marketing strategy, and technology to capitalize on your genius. Using your authority base appropriately leads to deserved influence, sustainability, well-crafted marketing and messaging. Get off the social media hamster wheel and wield your expertise on your own terms. Sound refreshing?

* Influence

Yes, it's true. You can be authentic, smart, and genuinely you - and have influence! Maybe it's charisma? Maybe it's know-how? Sometimes it's an undefinable je ne sais quoi that surprises even yourself. People hang on your words. Think about your thoughts. They also want to know what you made for dinner and see pictures of your pet! You can collaborate, do endorsements and be endorsed without being scummy. I promise.

* Persuasion

2,300 years ago Aristotle defined the "Pillars of Persuasion" and you'll be surprised how we'll use them today. Persuasion is an all-encompassing tactic for building a community of people who actively seek your offers - and buy what you are selling! Whether your current list is your mom and your aunt or 41,000 strong - let's strategize and start something.

What We Do

HANDCRAFTED
Marketing

Digital Advertising, Conversion Tracking & Deep Data Analytics, Consistent & Relevant Content, Funnel Design & Optimization, SMS & E-mail Marketing, Bespoke Landing Pages

Imagine done-for-you ads, including gorgeous creative, amazing copywriting, extensive audience research and testing, custom targeting, pixel placement, and ad optimization (with detailed reporting each week) plus hands on support, so you never feel out of the loop...

While people love to swoon over beautifully designed web pages, the real key to conversions? Copywriting that speaks so perfectly to your ideal customer they cannot WAIT to work with you. Yup, We've seen "ugly funnels" more times than we can count. Let's make sure your copy isn't fugly too.

Ever felt like marketing should be simple? Marketing is the expectation we're setting of products and services we offer and what a client should expect during their time with us. Good marketing communicates these expectations so your target audience understands. Simple concept, not easy to execute! Let's create an artfully crafted strategy and transform your business.

We all have hidden talents! The Clever Muse Studio helps musicians, venues, festivals, filmmakers and artists along with speakers, authors, coaches, and consultants -- basically anyone who's got something to say (or sing!) with public relations, publicity, advertising and promotion.

introducing The Clever Muse

Marketing Pathway

We'll develop a comprehensive marketing strategy that’s yours to keep. Implement it on your own, use it to get bids, or have us implement it from start to finish. See our vision for your brand, ads, social content, website and more without making a long-term commitment. Decide how much support you want and can commit to - pick a package - and let's get started!

Learn More

I'm Paula Hennon

I'm The Clever Muse - connector of people, generator of resources, and mistress of lifestyle creation. I'm spending tens of thousands per day on media and ad spend. Meaning? I've got serious skin in the game and "in the trenches" experience.

(Wanna Know A Secret?)

We play favorites! We thrive on helping GENIUSES develop their influence and thought leadership. Scientist? Architect? Chef? Engineer? Artist? Musician? Coach? Consultant? Master Brewer? We can help you "own it." We've helped hundreds of clients level up their influence by creating PR & marketing campaigns that get results.

"Never be so kind, you forget to be clever.clever. Never be so clever,clever, you forget to be kind"

~ Taylor Swift, "Marjorie"

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