The Clever Muse Studio | Marketing for People of Genius

Your Genius Deserves Marketing That Actually Works

Integrated marketing and PR for established makers, creators, entrepreneurs and organizations ready to build authority and resonant visibility - without losing what makes you authentically brilliant!

Stop diluting your brilliance across platforms that don't convert. Let's build influence, attract clientele who actually get you, and make your product or expertise impossible to ignore.

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You're Brilliant. Your Marketing? Not So Much.

Here's the thing: You've mastered your craft. You could talk for hours about what you do. Your work is legitimately impressive. But when it comes to marketing yourself? That's a different beast entirely.

You're posting on social media with no real strategy. You've been told you need a "funnel" but honestly, when you sit down to plan one, you can't quite figure out the crucial sequences. You've maybe flushed a few thousand dollars down the toilet trying to figure out Meta & Google ads. (Or they worked great for a while, then totally tanked. Sound familiar?)

The worst part? Every marketing "guru" wants to stuff you into a generic template that strips away everything that makes you you. But your expertise is nuanced. Complex. It can't be reduced to some cookie-cutter strategy designed for life coaches and drop-shippers.

You need someone who actually gets it. Someone who can translate your brilliance into messaging that resonates. Someone who understands that POSTING ≠ MARKETING. Someone who won't just tell you what you want to hear, but will actually tell you "you're not quite ready for paid ads yet" or "what we tried isn't working—let's pivot."

Who we partner with

We work with established organizations ready to scale their influence regionally or nationally, as well as local businesses focused on community growth. Different scope, same strategic rigor.

Local Businesses and Organizations

Single-location businesses serving their community. If you're ready to grow your local presence, you need focused strategic direction without the complexity of a multi-platform national campaign.

Established Regional or National Businesses

You have revenue ($500K+), a track record, and teams. You're ready to step into thought leadership--building authority through strategic positioning, not just operational growth. You need comprehensive full-stack strategy.

Online Professional Service Providers

You are a coach, financial planner, digital creators, or retailer with a proven offer and stable recurring monthly revenue. You need a tech-stack integrated with your advertising and online presence to capture leads, generate referrals, reviews, and repeat clients.

You Want Strategic Partnership, Not Tactics

Regardless of your size, you don't need someone to just "run ads" or "post on social." You need strategic clarity that positions your value, honors your expertise, and builds toward sustainable growth -- local or national.

How We Work Together

We offer three ways to partner, designed for different business stages and needs -- from focused local strategy to comprehensive national positioning.

Marketing Pathways

Complete strategy. Clear Direction.
Comprehensive marketing strategy delivered asynchronously - positioning, messaging, audience analysis, multi-platform plans, analytics setup, and implementation roadmap.

Local Business Pathway: $2,500 (Streamlined local strategy)

Marketing Pathway: $10,000 (Full-stack marketing, funnels, tech and AI tools - comprehensive)

Product Pathway: $3,800 (Single product or service launch focus)

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VIP Intensive Days

One focused day. Breakthrough clarity.
Half-day or full-day strategic sessions where we tackle your biggest challenge—positioning, launch strategy, marketing roadmap, or thought leadership platform.

Local Business VIP Day: $4,000 (4-5 hours, one focus area)

Established Business VIP Day: $8,000 (Regional/national, 6-8 hours, comprehensive)

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Strategic Partnerships

Ongoing strategic guidance.
Think fractional CMO-level partnership. Monthly strategy calls, unlimited support between calls, accountability, real-time problem solving, and hands-on implementation guidance.

Standard Partnership: $3,600/month (6-month minimum)

Premium Partnership: $6,000/month (Intensive support)

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Not sure which is right for you?

Schedule A Call →

Book a discovery call and we'll help you choose the right approach for your business stage, goals, and budget. Whether you're a local Asheville business or national brand, we'll find the right fit.

$10K+

Daily Ad Spend

15+

Years Experience

100+

Brands Built

10+

Countries

What We Actually Do

Thought Leadership & PR

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Marketing Strategies That Actually Work

Illustration of a person dressed in patterned clothing and a beanie, walking alone in shadow contrasting with blurred silhouettes of people walking in sunlight.

Advertising That Converts

Outdoor seating area with black metal chairs and tables in front of a pink cafe with red-and-white striped awnings and menu items written on the windows.

Social Media On Your Own Terms

Person holding a smartphone taking a photo of a cup of coffee with a heart design in the foam.

Copywriting That Turns Heads

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Young girl standing next to a cardboard robot with a smiling face against a brick wall.

AI Strategy & Implementation

Podcast, Music & Media Management

Musician sitting on a stool with a microphone in front and acoustic guitars in the background.

Full-stack marketing and public relations for people who've mastered their craft and are ready to share their brilliance and build the influence they deserve.

If you're a master of your craft ready to stop posting into the void and start building real connections, we should talk.

Who We've Worked With

Consultants ready to scale

Local retail shops

Engineers with proprietary methods

Local service providers

Makers expanding to retail

Artists with established patronage

Chef-owned restaurants launching product lines

Architects building personal brands

Venues automating systems

Music labels planning tours

Authors pitching TED talks

New to entrepreneurship and starting out solo?
‍
Ambitious firm looking to scale?

Already well-financed and looking to become a leader in your industry?
‍
Somewhere in between?

We CAN help.

Some of our work

View

Create impact. Connect. Achieve remarkable results.

What others are saying

Hand-drawn fashion sketch of a tiered dress with belt and side pockets on floral patterned fabric with CREATION MONTAGUT-PARIS ribbon.

"Paula offered us the benefits of her broad knowledge in analytics and business. Combined with her "Ph.D. honed approach" to research in marketing and social media, we are now using social media and paid advertisements as marketing tools for our work. What we wrote off as expensive hobbies are now two profitable businesses. She has also instilled in us a better understanding of modern marketing dynamics, in what to those who came up in the era of print and analog telephones, has been eye-opening."

Charles & Cynthia Floyd

Award-winning Illustrator & Cynthia-made bespoke clothing

Person wearing a dark knit beanie and green jacket taking a photo with a Canon DSLR camera.

"Paula did an amazing job of reviewing my digital presence, suggesting areas for improvement and giving other ideas to help me be as successful as possible. She has a wide range of experience that helps to give her a well-rounded eye and is able to get what is required completed both thoroughly and efficiently. Paula is personable and easy to work with. I will be using her again in the near future!"

Joyce McIver

Photographer

Close-up of a smiling woman with brown hair and black glasses.

"Paula was such a joy to work with. She gave invaluable advice and feedback on how I could optimize my website and funnel. Her attention to detail is second to none. Her quick response time is so refreshing and just shows how important her clients are to her. You will not regret working with Paula. She is everything you need in an advertising agency to gain that edge over your competitors!!"

Elizabeth Ronquillo

Digital Media

How we're different

We're partners, not vendors.

Our superpower? Developing talent into thought leadership. We know how to position complex expertise, create messaging that educates without overwhelming, and build campaigns that attract sophisticated clients who understand your value.

We're spending tens of thousands per day on media and ad spend. Meaning? We've got serious skin in the game and "in the trenches" experience. This isn't theory.

We're geeks.

We can get really math geeky and talk about your latent and following graphs. We experiment on the social graph but leverage the interest/interaction graph as well. We believe sales are made by brands—not ads—and that social is a playground of pure gold.

We don't do cookie-cutter marketing.

We specialize in working with people of genius—scientists, engineers, architects, chefs, musicians, techie folks—experts who've mastered their craft and are ready to build the influence and client base their work deserves.