Clarion University

Clarion University was a white-labeled client account in 2020 through 2022. The Clever Muse Studio provided media-buying services while the University was in the process of renaming and rebranding as PennWest. We ran four very different campaigns for their 1) Graduate Programs in Criminal Justice, Education, Nursing, and Business, 2) Undergraduate Admissions, 3) Financial Aid, and 4) Virtual Campus Visits during COVID. The goals of each campaign varied from “brand awareness” for Undergraduate Admissions to “leads” for the Graduate Programs. Campaigns ran on multiple platforms including Facebook, Google, LinkedIn, and SnapChat and the average monthly spend was $21,000 a month. The ads were static images, dynamically-built by platform image ads, animations, and short-format video.